Hello,

A friend of mine, who has an online shop specialized in bakery products (bread, aso) in UK has decided is a good idea to use advertising under some of the printed magazines specialized into cooking.

He get this way many new site customers. I don't have some exact numbers (how much he spent for printed advertising, how many new customers) but this approach seems to be fine for some cases as his own.

In most cases that I'm familiar with (mostly engineering mags), print ads cost a lot of $$$$. At one time I recall it costing between 6k and 8k for a full page ad in just one monthly issue! That's a lot of dough (even for the baker).

I also was the editor-in-chief for a McGraw-Hill technical handbook on 3D Solid Modeling back in the early 90s. I suggested to MH that they should consider accepting full page ads in the book. They were not interested but allowed me to include them if I wanted to handle all of the sales and marketing of the ads.

I was successful in signing up 10-12 full page ads bringing in 75k of ad sales! And that was back in the 90s! The point is that print ads are expensive. Not sure if that holds true for specialized mags such what you're referring to.

Find out what he paid for the ad space and let us know. Would be interesting to find out.

Personally, I feel that Internet advertising is more cost effective especially when you want to reach online users and direct them to an online site.

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Ahh, But most of the time its worth it. These days, advertising in Magazine are extremely popular. Yes they cost alot of "Dough" but they are worth it.

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He spent about 800 UKP ($1500) if i remember correctly.