Would you say, that Blog Marketing is any good, when it comes to web marketing? A friend of mine, is trying to start a market, but doesn't know if Blog marketing is the right choice.

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What you mean by "start a market" ?

Well, he wants to trade, stuff sorta like what we're doing.

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Actually blog marketing is an idea but essential - over a classic marketing approach - are other methods:
- link building
- seo

Wonderful! Thanks, Christian. We'll look into it.

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how about promote through "paid to blog" program is effective enough?or we have to write our own blog?

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Our own blog is always a good addition anyway. So don't hesitate to add one...

yes, I prefer to choose create our own blog than advertise on other blog. but does backlink from other blog can helps our rank too?

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Yes, would help...