By Robin Nobles and Dave Barry
Source searchengineworkshops.com

If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales.

Why go to the trouble? Because if you don't set up some sort of tracking system, you'll never know if your keyword purchases are really working for you. And if you don't know if they're working for you, you won't be able to make an educated decision on whether or not to discard a keyword campaign, expand it, choose different keywords, etc.

There are some excellent software programs and services on the market that will track individual keyword purchases and determine your ROI (return on investment), and we'll name some of them at the end of this article. For those who purchase large numbers of keywords, such programs are crucial.

But this article is for those who are just getting started and who don't want to invest in a software program yet – they just want to purchase a few keywords and get their feet wet with the pay-per-click engines.

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