By Robin Nobles
Source Searchengineworkshops.com

A few years ago, it was a common practice to create separate pages for each search engine for each important keyword phrase, then use a robots.txt file to keep other engines out of the engine-specific pages. However, most of us have now changed our philosophy. After all, that “old” strategy was extremely time consuming!

We can save an enormous amount of time and energy if we create a “generic” page to begin with. Why go to the trouble to create engine-specific pages when a generic page will work just as well?

So, let’s talk about how to work with generic pages effectively, and then how to take those generic pages and make them engine specific, if needed.

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