by Robin Nobles
Source - searchengineworkshops.com

One thing that rang loud and clear from the Search Engine Strategies 2001 Conference in San Francisco in August was the importance of building a good, solid link popularity for your Web site.

However, there are no free rides when it comes to building link popularity. It takes hard work and dedication, but it certainly is worth the effort. After all, how many ill optimized sites have you seen that are in the top 10 rankings, when the only thing going for the site is a strong link popularity?

So, let's look at some do's and don'ts to consider when trying to build your link popularity.

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