By Robin Nobles
Source - searchengineworkshops.com

As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they’re looking for? If not, guess what? We’ve lost a customer.

Think about it this way. How many times have you found a site through a major search engine or directory, only to visit the site and not be able to find what you’re looking for anywhere on the site? What do you do next? You go back to the search engine and click on the next site. That site has lost a customer: you.

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