Hello,

I have couple of experiences with news related to some of my websites.

If found not been very good just to make a news text and submit it to proper websites. Many times my news won't be accepted/published.

I found is much easier to simply make news, post it to company website/blog or to site in target/his blog.

Then news could be submitted with link to that news on your site. Seems site editors are more willing to accept your news in such cases.